THE PAINT STUDIO
DE L’ ACE















   


INSIGHT


There’s nothing too exciting about shopping for wall paint.
Which makes selling more of it a challenge.







IDEA


Get people to see wall paint in a different way – by making it a nail polish.

Then, sell the polish in nail salons so customers can sample paint colors without ever stepping into Ace.








RESULT


︎ Over $100,000 of free earned media for Ace Hardware.
︎ Paint sales went up 300% from previous year.
︎ After the collaboration's massive success, Ace Hardware created its own chain of Paint Studios.







T.V.







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