GET PACKING!
BY JETBLUE












INSIGHT


Come holidays, people like the idea of spending time with family. 
But in truth, it’s quite exhausting. 






IDEA


Create a family board game with a comical twist:
The winner gets to leave, courtesy of JetBlue. 








RESULT


︎ The anticipated game sold out in less than 30 seconds.
︎ Ticket sales went up 20% from previous year.
︎ $900,000 worth of free earned media for JetBlue.
︎ Won at Cannes Lion International Festival.







T.V.









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