INSIGHT
A lot of things have changed in 50 years.
But the iconic Big Mac is (thankfully) not one of them.

IDEA
“Then vs. Now”
50 unique designs commemorating Big Mac’s timeless taste.

RESULT
︎ The designs were used worldwide as posters, digital billboards, and tray liners.
︎ Big Mac sales went up 130%.
︎ Won at Cannes Lion International Festival.


CASE STUDY
NEW YORK OFFICE︎
305 WASHINGTON AVE︎
BROOKLYN︎
NY 11205︎
305 WASHINGTON AVE︎
BROOKLYN︎
NY 11205︎
︎SAN FRANCISCO OFFICE
︎905 ASHBURY ST
︎SAN FRANCISCO
︎CA 94117
︎905 ASHBURY ST
︎SAN FRANCISCO
︎CA 94117