50 YEARS OF
BIG MAC














INSIGHT


A lot of things have changed in 50 years.
But the iconic Big Mac is (thankfully) not one of them.







IDEA


“Then vs. Now”
50 unique designs commemorating Big Mac’s timeless taste.







RESULT


︎ The designs were used worldwide as posters, digital billboards, and tray liners.
︎ Big Mac sales went up 130%.
︎ Won at Cannes Lion International Festival.








CASE STUDY







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